About

Candid was founded with a view to taking a different approach.

Mission
To help brands succeed by helping them harness and understand their data. Experimentation is key to progress — the more you test, the more you learn. Our role is to bring clarity to what’s working, what isn’t, and why, so you can keep improving with each step.


Approach
Think of Candid as an additional team function within your company, more than an external agency. However your work, from your systems to your tech stack, we will integrate seamlessly and scale based on your requirements.


Why Choose Us?
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How we work.

  • Analysis

    We help teams see what’s really driving growth — and what’s holding it back.

  • Experiment

    We design and run experiments to turn insights into performance.

  • Data Clarity

    We bridge marketing, data, and strategy to unlock smarter decisions.

  • Data Pipelines

    We turn siloed data from tools like HubSpot, Google Ads, GA4 and PostHog into clear stories.

  • Data Visualisation

    We give you dashboards that your team will actually use — and trust.

  • Strategy

    We blend analytics, experimentation, and strategy to drive better outcomes.

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