Cookie policy.

1. About this policy

This Cookie Policy explains how Candid Data Services Ltd, trading as Candid Analytics (“Candid”, “we”, “us”, “our”), uses cookies and similar technologies on https://www.candid-analytics.com (“the Website”).

It tells you what these technologies are, why we use them, and how you can control or disable them.

This policy should be read together with our Privacy Policy.

2. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites work properly and give owners insight into how people use their site.

Some cookies are essential to make a site function; others are used for analytics, performance measurement, or marketing purposes.

We also use similar technologies — such as tracking pixels and local storage — that perform a similar role to cookies.

3. How we use cookies

We use cookies for the following purposes:

  • Essential cookies
    These are required for the website to work properly. They enable things like page navigation, security features, and access to secure areas. You cannot turn these off in our systems.

  • Analytics cookies
    These help us understand how visitors use our site so we can improve content and performance. We may use tools such as PostHog, HubSpot Analytics, and Google Analytics to measure visits, navigation paths, and engagement.

  • Marketing and advertising cookies
    These cookies help us measure the effectiveness of our marketing campaigns and improve relevance. They may come from third-party platforms such as Meta (Facebook/Instagram Ads), LinkedIn Ads, or Google Ads.
    We do not use this data to personally identify you, but it may be used to show you more relevant content or adverts.

  • Functional cookies
    These remember your preferences (such as cookie consent choices or form completion progress) to make the site easier to use.

4. Third-party cookies

Some cookies on our site are placed by third-party services that appear on our pages or that we use for analytics and marketing.

These providers may set their own cookies when you interact with our content. We do not control these cookies directly, but we ensure all third-party tools we use comply with data protection laws.

Examples include:

  • Google Analytics

  • HubSpot

  • PostHog

  • Meta Ads (Facebook/Instagram)

  • LinkedIn Ads

You can learn more about how these providers handle data in their own privacy or cookie policies.

5. How to manage or disable cookies

You can control or disable cookies at any time.

Browser settings:
Most browsers let you refuse or delete cookies via their settings. How you do this depends on your browser, but common links include:

  • Chrome: support.google.com/chrome/answer/95647

  • Safari: support.apple.com/en-gb/guide/safari/manage-cookies

  • Firefox: support.mozilla.org/en-US/kb/clear-cookies-and-site-data

Opt-out tools:
You can also use industry tools to opt out of tracking across multiple sites:

  • www.youronlinechoices.eu

  • tools.google.com/dlpage/gaoptout

Please note that disabling certain cookies may affect how the website functions.

6. Updates to this policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements.
The most recent version will always be available at https://www.candid-analytics.com/cookie-policy.

7. Contact us

If you have any questions about our use of cookies or similar technologies, please contact:

Candid Data Services Ltd
(trading as Candid Analytics)
📧 privacy@candid-analytics.com
📍 C/O Str84ward Accounting Ltd, Lewis Building, 35 Bull Street, Birmingham, United Kingdom, B4 6EQ
🌐 www.candid-analytics.com