Explore our services
Web Analytics
All the support you need to get the most out of your website.
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If you are a new company, small company, or are just getting started with trying to grasp the analytics of your website, we are here to help guide you.
Are you wondering:
Which pages drive sales or lead conversion?
Which pages cause users to leave your site?
Whether customers are regularly exiting at a certain step of your form?
Almost anything can be tracked with the right approach - we assist with the guidance, strategy, implementation, analysis and dashboards to address your businesses needs.
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Once comprehensive tagging is established, we can help you to discover what actually drives conversions - from high performing pages, most engaging elements, articles that convince users to enquire and so much more.
Website analytics is often a game of stacking wins - every chance you get to improve conversion rates across areas of your site build into large net wins, especially when dealing with growing traffic volumes.
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Making changes blindly can negatively impact performance - and you may not ever be able to identify the root cause.
Experimentation is key, when it comes to website testing this usually comes in the format of A/B Testing - put simply this is showing a percentage of your visitors a change in design or functionality and measuring if it impacts performance compared to your existing site.This method removes external factors such as seasonality, marketing campaigns or economic factors as both versions are impacted by these.
We are here to help you through the entire journey:
Hypothesis building - using website data to spot potential improvement areas
Test designs & implementation - Working with your development and design team, or supplying this directly if required.
Analysis of results - we handle all of the statistical significance testing to tell you if your changes made any real tangible difference, positively or negatively.
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Traffic acquisition analysis can be a complicated area of website performance, and one which crosses over with digital marketing analytics. When trying to identify where good quality traffic originates from, it goes beyond much of the basic tracking you get out of the box in analytics platforms like Google Analytics.
Depending on your typical conversion window duration, we will help guide you through selecting the best acquisition model to use, which will allow you to focus your attention on bringing in traffic from sources that actually work for your brand.
Social Analytics
Consolidated Social Media reporting - all of your channels in one place, across both owned and competitors.
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Understanding who engages with your brand - and why - is at the core of any strong social strategy.
We help you look beyond surface-level metrics like followers or impressions to uncover:
Who your true audience is, by interest, region and behaviour
How different audience segments engage with different types of content
Which topics and formats resonate most with potential customers
This gives you the clarity to create content that connects with the right people, not just more people.
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Your competitors offer some of the best insight into what works in your space - if you know where to look.
We track how rival brands are performing across key platforms, identifying:
Which content types and formats are driving growth for them
Posting habits, engagement rates, and creative trends worth testing
Emerging themes and campaigns gaining traction in your industry
We distil this into practical, data-backed guidance so you can refine your own strategy - learning from the market without copying it.
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Your social platforms offer endless metrics - impressions, reach, engagement, saves - which is great, but can also be overwhelming when trying to understand how to measure success.
We help you define the right success metrics for your goals: whether that’s awareness, conversions, community growth or content efficiency.
Our dashboards bring all your channels together - helping you see what’s working, what isn’t, and where to focus next.
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Social doesn’t exist in isolation - it feeds awareness, drives traffic, and influences sales.
We help you connect your social analytics with your website and CRM data to see the full funnel, from first impression through to lead or purchase.
This joined-up view helps you understand which channels and content actually deliver business impact, not just engagement.
Digital Marketing Analytics
What is working well and what isn’t - helping you to optimise campaigns to get the most bang for your buck.
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The ability to analyse your digital marketing efforts effectively depends on reliable, consistent data. To achieve this, you need a single source of truth, rather than data scattered across multiple platforms.
We help you design the underlying infrastructure - connecting platforms like Google Ads, Meta, LinkedIn, email marketing and your CRM into a single data model that updates automatically. This gives you a trusted foundation for all future reporting, dashboards and analysis, and removes the dreaded Google Sheet manual tracking.By connecting your marketing data with lead and sales outcomes, we show you the true cost per acquisition and ROI across every platform, so you can spend smarter, not just more.
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Once you have your data consolidated, we can help you to understand how campaigns spanning multiple platforms perform.
Do your product launch campaigns perform better across Instagram than Facebook and LinkedIn?How do ROAS (Return On Advertising Spend) and ROI (Return On Investment) compare for the same campaigns across platforms?
Which ad variants are winners and how should spend be reallocated?
These are the questions you can start to answer, and we can support you across all aspects.
Agentic AI Solutions
Automation workflows to increase efficiency and enrich data quality.
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Beyond reporting and analysis, we help build agentic AI workflows tailored to your business.
We use AI to handle the time-consuming work of collecting, cleaning and summarising data - turning raw metrics into usable insight automatically.
From automated campaign summaries to performance alerts and daily dashboards, we help teams stay informed without spending hours building reports.
These agents work alongside your existing tools, quietly handling the repetitive data tasks so your team can focus on strategy and execution.
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The era of the human analyst is far from over, but there are some instances where AI can spot trends and anomalies faster than any human.
We design systems that surface key insights across your marketing, web and CRM data - highlighting what’s changed and why it matters, and delivering notifications exactly where you need them, whether it be in dashboards, databases, or alert notifications in Slack, we have you covered.
Work with us,
We would love to help.
Join our team.
We are always looking for new talent to join our expanding team. If you feel like you would be a good fit at candid and would like to discuss joining our completely remote network of specialists, complete the form and share across your CV.